Zamboni® Company had been in the ice resurfacing industry for many years. They had results of an independent study about the benefits of their machine and they wanted to communicate this information in an easy to understand way to their customers.
How do you take bland information and make it interesting? Que in the trusty infographic. After reviewing the results Paula Coony, Brand Manager at Zamboni outlined what she’d like to see to bring the information to life. A little bit of back and forth editing with stakeholder input and voila a winning infographic that has been output into flyers for print, reformatted as a tradeshow banner, and split into snackable pieces for social media. Good information, presented clearly only makes it better.
Paula Coony Brand Manager
Reena Ngauv designer